Three Ways Beauty Brands Can Adapt During COVID-19

Opinium offers insight about changing consumer behavior.

Stay-at-home and work-from-home has meant sweatpants, messy (and greying) hair and far less makeup for many American consumers. And while Opinium’s latest research on the current state of affairs has revealed the changing nature of beauty in society right now, opportunities exist, according to the insight agency which has offices in London and New York. A quarter of Americans (25%) are wearing less color cosmetics (foundation, blush, lipstick, eyeshadow) in lockdown. Of those who are using ma...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters